Openness, collaboration and transparency are the mantra of the Obama Administration. Furthermore, they are likely to be around for quite some time since, in many ways, these ideals define modern government. The set of knowledge management tools referred to as “social media” are key components in achieving these attributes, and many federal agencies have already launched their own initiatives. However, there is no clear guidance across the federal government that explains the role that social media should play in an agency, how to implement, manage and control social media, or how to identify and mitigate many of the risks inherent in their utilization. This session brings expert practitioners to discuss these issues and provide insights gained from experience in both the private and public sectors.
WHAT YOU WILL LEARN:
> How to develop an enterprise social media strategy
> How leading organizations have approached the use of social media for knowledge sharing
> How to design and deploy effective collaboration programs
> How to establish a cultural framework to assess the impact of social media