OGI 2-2 – Case Study: Creating the Air Force Social Media Guide


10:45 AM - 11:45 AM

Paul Bove

Digital Communications Strategist & Senior Web Developer

Air Force Public Affairs Agency

The Air Force is leading the way with social media, and one of the key policy architects will share the process of creating the Air Force Social Media Guide and lessons learned along the way.  This interactive case study will cover:
• The impact of the Social Media Guide on Air Force personnel
• How its creation increased or improved both internal and external engagement
• The metrics for measuring impact and defining success
• The next steps for the Air Force’s social media policy and plans for keeping the Social Media Guide relevant and current